Jeff Pastorius

The diffusion of innovation: Why tech adoption matters for business

The diffusion of innovation: Why tech adoption matters for business

For decades, technology marketers have attempted to classify consumers (and businesses) according to their desires (or abilities) to deploy new, potentially disruptive innovations. Early adopters and laggards are terms we’ve all heard. But according to research, there…

Consumer technology and the right to repair

Consumer technology and the right to repair

Right now, it’s usually easier (and often less expensive) to replace an electronic device than to repair it. Even issues that seem simple, like switching out a faulty battery, can be impossible to do. It all adds up to piles of e-waste. What’s more, consumers usually…

The future of internet speed for small businesses

The future of internet speed for small businesses

A lot has shifted for small business owners over the last few years. It wasn’t just the pandemic that shook things up—technology and how we use it also changed. Thanks to the internet, you can reach your customers in more places than ever before. It powers the…

Do behavior modification apps work?

Do behavior modification apps work?

Fabulous. Productive. Balanced. These aren’t just states of being—they’re apps. Habit tracking/building apps, to be more specific. Whatever you want to change in your life, there’s an app for that. From fitness to financial wellness to learning something new, behavior…

6 reasons to explore Portland gaming

6 reasons to explore Portland gaming

Portland, Oregon, is famous for many things, like its thriving music scene, cult-favorite doughnut shops, and the notoriously drizzly weather. Oh, and The Smallest Park in the World. But one little-known fact is Portland is also an excellent city for gaming. It’s not…

How WiFi works: Hardware, frequencies, and wireless standards

How WiFi works: Hardware, frequencies, and wireless standards

The term “WiFi” has become interchangeable with “the internet.” Thanks to incredible advancements in technology (like WiFi 6), it’s hard to remember when we had to use a physical cable to connect online. Most of our devices now connect seamlessly to WiFi. So, thinking…

WiFi 6: More bandwidth, faster speeds, and improved security

WiFi 6: More bandwidth, faster speeds, and improved security

New versions of the iPhone, Samsung Galaxy, or PlayStation may grab all the press, but behind the scenes, WiFi technology continues to evolve, keeping pace with updated hardware. WiFi 6 is the latest upgrade designed to meet our ever-growing digital needs. Benefits of…

What are internet speeds?

What are internet speeds?

Do you have a need for speed? If you’re into gaming, use a lot of IoT technology, or everyone in your household wants to stream a different show simultaneously, you might wonder if your internet speed is fast enough. Maybe you’re paying for 80 Mbps but…

6 reasons why fiber internet is the best internet for gaming

6 reasons why fiber internet is the best internet for gaming

Long loading times. Ping. Lag. Each word is enough to send a shiver down any gamer’s spine. For the best gaming experience, you need internet that can keep up. While there are many options for internet service, they aren’t all created equal.  So, what’s actually…

The best online streaming service for you

The best online streaming service for you

When it comes to streaming, you probably already know about the big ones: Netflix, HBO Max, Disney +, AppleTV+, Amazon Prime Video, and Hulu. More and more streaming services are emerging all the time, too.  Over the last year or so, we’ve been able to add Paramount +…

5 types of small business e-commerce fraud

5 types of small business e-commerce fraud

E-commerce fraud exploded in 2020. The pandemic created a perfect storm for market exploitation. People who had never shopped on the internet were doing so for the first time. Shops that had never sold anything via e-commerce were now only selling that way. Even…

How to know if you’ve been hacked

How to know if you’ve been hacked

Everyone–and we mean everyone–is vulnerable to hacking. You’ve probably already seen some of the main hacking tactics we’ve talked about here, like phishing and social engineering. Maybe you’ve even taken steps to beef up your cybersecurity. However,…

How to get the most of a telemedicine appointment

How to get the most of a telemedicine appointment

House calls may no longer be a thing of the past. Thanks to technology, you can speak to a doctor from your living room. Or you can get a prescription online for your kiddo who is sick in bed. Wherever you need care, telemedicine can help you get it. Telemedicine…

How does the metaverse work?

How does the metaverse work?

Unlike the internet, you can’t just log onto the metaverse. The metaverse is an immersive, interactive 3D world that blurs the lines between physical and virtual reality (VR). Using VR headsets or goggles, you’re immersed in a virtual environment that simulates a…

The pros and cons of online learning

The pros and cons of online learning

Like everything else, the pandemic really shook up how we learn. Students all over the globe were thrown into online learning or a hybrid learning mix of both in-person and online classes. But learning on a computer over Zoom is a lot different than being in a…

Spoofing vs. phishing: How to protect yourself from internet scams

Spoofing vs. phishing: How to protect yourself from internet scams

Cybercriminals are an increasing threat in our digital world. Hackers use ransomware to trick you into sharing your personal information, from telephone scams to identity theft. They even pose as your bank or a loved one to catch you off guard. To learn how to protect…

How to make a strong WiFi password

How to make a strong WiFi password

How to make a strong WiFi password Your internet connection is your gateway to the web. But it’s more than that. WiFi is also a doorway to your smart IoT devices, personal information, and financial accounts. If you don’t keep that door secure, you could open the…

How social engineering delivers ransomware to small businesses

How social engineering delivers ransomware to small businesses

For the last few months, ransomware has been making some big headlines thanks to massive cyberattacks against major companies. Even if it is only beginning to make headlines, ransomware has been around for a long time. A type of malware, ransomware is used to attack…

Level up: how to make gaming a side hustle

Level up: how to make gaming a side hustle

When you’re looking for a side hustle, the common advice is to find something that you are both good at and enjoy doing. If video games are your passion, you can learn how to make money gaming. With the video game industry projected to pass $100 billion in 2023, it’s…

Ways to reduce your carbon footprint with green technology

Ways to reduce your carbon footprint with green technology

If you’re trying to reduce your carbon footprint and live in an eco-friendlier way, green technology can help. Green technology refers to the devices, tools, and equipment designed to make our lives more sustainable and help protect the environment. That includes…