A lot has shifted for small business owners over the last few years. It wasn’t just the pandemic that shook things up—technology and how we use it also changed. Thanks to the internet, you can reach…
Small business
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Virtual personal assistants: 8 reasons why they make small businesses smarter and faster
When we think of a personal assistant, we often imagine someone who works with a powerful executive. Maybe they’re too busy to type their own emails or to make their own phone calls. Or…
How AI makes tech hiring easier
Recruiting is a hard job by any standard. Now, as droves of employees are walking away from their desks during what’s has been dubbed the “Great Resignation,” it’s even more difficult. Applying…
How to prevent company data breaches and insider threats
There’s a lot to keep track of when it comes to cybersecurity. Even small businesses need to take steps to protect themselves from data breaches, network outages, phishing, and ransomware. But…
6 advantages of YouTube for business
YouTube is no longer just a place to go to for entertainment. In the last few years, it has grown into an invaluable business resource. According to a survey by Wyzowl, 84 percent of consumers say…
5 reasons using QR codes for business is a win
Look around next time you’re at a restaurant. There’s a growing probability that somewhere on your table will be a card, or maybe a sticker glued to the tabletop, with a QR code on it. Use your…
5 steps for small businesses to do BYOD security right
While it has long been common practice in larger enterprises, bring your own device (BYOD) culture is rapidly gaining traction in small businesses. It’s all thanks to COVID-19 work-from-home…
Phishing vs. spear phishing: what’s the difference?
Cybercriminals, hackers, and scammers always look for new and inventive ways to steal your private data and personal identity. A common tactic involves reeling in unsuspecting victims through email…
5 types of small business e-commerce fraud
E-commerce fraud exploded in 2020. The pandemic created a perfect storm for market exploitation. People who had never shopped on the internet were doing so for the first time. Shops that had never…
What is social selling, and how does it work for small businesses?
Let’s start with what social selling isn’t. It’s not social media advertising. That’s an umbrella term used to describe all the ways you can leverage social media to sell or promote your brand,…