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When we think of a personal assistant, we often imagine someone who works with a powerful executive. Maybe they’re too busy to type their own emails or to make their own phone calls. Or perhaps they need someone to run errands for them. But personal assistants…
Recruiting is a hard job by any standard. Now, as droves of employees are walking away from their desks during what’s has been dubbed the “Great Resignation,” it’s even more difficult. Applying artificial intelligence (AI) to recruiting may help recruiters smooth over…
There’s a lot to keep track of when it comes to cybersecurity. Even small businesses need to take steps to protect themselves from data breaches, network outages, phishing, and ransomware. But evidence suggests you have as much—if not more—to worry about from a…
YouTube is no longer just a place to go to for entertainment. In the last few years, it has grown into an invaluable business resource. According to a survey by Wyzowl, 84 percent of consumers say they’ve been convinced to buy a product or service by watching a video….
Look around next time you’re at a restaurant. There’s a growing probability that somewhere on your table will be a card, or maybe a sticker glued to the tabletop, with a QR code on it. Use your smartphone to read the code. You now have the full menu on your device—no…
While it has long been common practice in larger enterprises, bring your own device (BYOD) culture is rapidly gaining traction in small businesses. It’s all thanks to COVID-19 work-from-home directives and the explosion of mobile apps used in business. BYOD is…
Cybercriminals, hackers, and scammers always look for new and inventive ways to steal your private data and personal identity. A common tactic involves reeling in unsuspecting victims through email or text messaging. The ruse may involve a large group of people or…
E-commerce fraud exploded in 2020. The pandemic created a perfect storm for market exploitation. People who had never shopped on the internet were doing so for the first time. Shops that had never sold anything via e-commerce were now only selling that way. Even…
Let’s start with what social selling isn’t. It’s not social media advertising. That’s an umbrella term used to describe all the ways you can leverage social media to sell or promote your brand, product, or service. Social selling is more focused and particular than…
Cybercriminals are an increasing threat in our digital world. Hackers use ransomware to trick you into sharing your personal information, from telephone scams to identity theft. They even pose as your bank or a loved one to catch you off guard. To learn how to protect…
For the last few months, ransomware has been making some big headlines thanks to massive cyberattacks against major companies. Even if it is only beginning to make headlines, ransomware has been around for a long time. A type of malware, ransomware is used to attack…
Digital transformation can make or break small businesses. Deloitte found that small businesses that have mastered digital skills are outperforming those that have not. Using digital tools helps small businesses get more customers, perform better financially, grow…
Over the last year, 70 to 80 percent of small and medium businesses (SMBs) across 32 countries suffered revenue losses of between 30 and 50 percent when compared to “normal,” according to the Organization for Economic Cooperation and Development (OECD). Many closed…
Whether you made the jump to e-commerce in 2020 or run a side-hustle entirely through the internet, business happens online. Getting the online business basics down is easy. You probably need a website (bonus points if it’s pretty and functional), and it’s also a good…
To say that 2020 was a good year for e-commerce would be a huge understatement. In fact, it may have been its best year yet. According to Digital Commerce 360, consumers spent $861 billion online with U.S. merchants in 2020, up an astounding 44% year-over-year….
As a small business owner, you’re used to solving problems. After all, when you run your own business, it’s a skill set you’re honing almost every day. Small business owners like you are innovators, but that doesn’t mean you don’t face challenges, like finding more…