Small business
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How small businesses can get started with virtual events
Welcome to the New Normal. Where small businesses are spending more time interacting with customers online at virtual events, rather than in person. Over the last two years, doing things digitally was, of course, an...
The diffusion of innovation: Why tech adoption matters for business
For decades, technology marketers have attempted to classify consumers (and businesses) according to their desires (or abilities) to deploy new, potentially disruptive innovations. Early adopters and laggards are terms we’ve all heard. But according to research,...
The future of internet speed for small businesses
A lot has shifted for small business owners over the last few years. It wasn’t just the pandemic that shook things up—technology and how we use it also changed. Thanks to the internet, you can...
Virtual personal assistants: 8 reasons why they make small businesses smarter and faster
When we think of a personal assistant, we often imagine someone who works with a powerful executive. Maybe they're too busy to type their own emails or to make their own phone calls. Or perhaps...
How AI makes tech hiring easier
Recruiting is a hard job by any standard. Now, as droves of employees are walking away from their desks during what’s has been dubbed the “Great Resignation,” it’s even more difficult. Applying artificial intelligence (AI)...
How to prevent company data breaches and insider threats
There’s a lot to keep track of when it comes to cybersecurity. Even small businesses need to take steps to protect themselves from data breaches, network outages, phishing, and ransomware. But evidence suggests you have...
6 advantages of YouTube for business
YouTube is no longer just a place to go to for entertainment. In the last few years, it has grown into an invaluable business resource. According to a survey by Wyzowl, 84 percent of consumers say...
5 reasons using QR codes for business is a win
Look around next time you’re at a restaurant. There’s a growing probability that somewhere on your table will be a card, or maybe a sticker glued to the tabletop, with a QR code on it....
5 steps for small businesses to do BYOD security right
While it has long been common practice in larger enterprises, bring your own device (BYOD) culture is rapidly gaining traction in small businesses. It’s all thanks to COVID-19 work-from-home directives and the explosion of mobile...
Phishing vs. spear phishing: what’s the difference?
Cybercriminals, hackers, and scammers always look for new and inventive ways to steal your private data and personal identity. A common tactic involves reeling in unsuspecting victims through email or text messaging. The ruse may involve...