Fiber-optic technology creates ultra-fast internet, gaming, and streaming, but only if you can control it. Learn the best ways to configure and optimize your fiber-optic network for peak performance.
Welcome to the New Normal. Where small businesses are spending more time interacting with customers online at virtual events, rather than in person. Over the last two years, doing things digitally was, of course, an imperative. Sporting events, concerts, business…
For decades, technology marketers have attempted to classify consumers (and businesses) according to their desires (or abilities) to deploy new, potentially disruptive innovations. Early adopters and laggards are terms we’ve all heard. But according to research, there…
A lot has shifted for small business owners over the last few years. It wasn’t just the pandemic that shook things up—technology and how we use it also changed. Thanks to the internet, you can reach your customers in more places than ever before. It powers the…
When we think of a personal assistant, we often imagine someone who works with a powerful executive. Maybe they’re too busy to type their own emails or to make their own phone calls. Or perhaps they need someone to run errands for them. But personal assistants…
There’s a lot to keep track of when it comes to cybersecurity. Even small businesses need to take steps to protect themselves from data breaches, network outages, phishing, and ransomware. But evidence suggests you have as much—if not more—to worry about from a…
The term “WiFi” has become interchangeable with “the internet.” Thanks to incredible advancements in technology (like WiFi 6), it’s hard to remember when we had to use a physical cable to connect online. Most of our devices now connect seamlessly to WiFi. So, thinking…
It may feel inconvenient to have to get a password every time you want to use the WiFi at your friend’s house or at a coffee shop. But WiFi passwords are magical things. They help keep out the monsters (hackers and malware) and protect the important stuff (your…
YouTube is no longer just a place to go to for entertainment. In the last few years, it has grown into an invaluable business resource. According to a survey by Wyzowl, 84 percent of consumers say they’ve been convinced to buy a product or service by watching a video….
Look around next time you’re at a restaurant. There’s a growing probability that somewhere on your table will be a card, or maybe a sticker glued to the tabletop, with a QR code on it. Use your smartphone to read the code. You now have the full menu on your device—no…
E-commerce fraud exploded in 2020. The pandemic created a perfect storm for market exploitation. People who had never shopped on the internet were doing so for the first time. Shops that had never sold anything via e-commerce were now only selling that way. Even…
Let’s start with what social selling isn’t. It’s not social media advertising. That’s an umbrella term used to describe all the ways you can leverage social media to sell or promote your brand, product, or service. Social selling is more focused and particular than…
How to make a strong WiFi password Your internet connection is your gateway to the web. But it’s more than that. WiFi is also a doorway to your smart IoT devices, personal information, and financial accounts. If you don’t keep that door secure, you could open the…
For the last few months, ransomware has been making some big headlines thanks to massive cyberattacks against major companies. Even if it is only beginning to make headlines, ransomware has been around for a long time. A type of malware, ransomware is used to attack…
Digital transformation can make or break small businesses. Deloitte found that small businesses that have mastered digital skills are outperforming those that have not. Using digital tools helps small businesses get more customers, perform better financially, grow…
Over the last year, 70 to 80 percent of small and medium businesses (SMBs) across 32 countries suffered revenue losses of between 30 and 50 percent when compared to “normal,” according to the Organization for Economic Cooperation and Development (OECD). Many closed…
Whether you made the jump to e-commerce in 2020 or run a side-hustle entirely through the internet, business happens online. Getting the online business basics down is easy. You probably need a website (bonus points if it’s pretty and functional), and it’s also a good…
The battle for bandwidth: mesh networks vs. routers Your tablet won’t connect because of that dead spot in the family room. Faces freeze during work video calls. Transactions stall when your customer is in a hurry. The kids groan because their games won’t load. When…