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The diffusion of innovation: Why tech adoption matters for business
For decades, technology marketers have attempted to classify consumers (and businesses) according to their desires (or abilities) to deploy new, potentially disruptive innovations. Early adopters…
Consumer technology and the right to repair
Right now, it’s usually easier (and often less expensive) to replace an electronic device than to repair it. Even issues that seem simple, like switching out a faulty battery, can be impossible to…
The future of internet speed for small businesses
A lot has shifted for small business owners over the last few years. It wasn’t just the pandemic that shook things up—technology and how we use it also changed. Thanks to the internet, you can reach…
Virtual personal assistants: 8 reasons why they make small businesses smarter and faster
When we think of a personal assistant, we often imagine someone who works with a powerful executive. Maybe they’re too busy to type their own emails or to make their own phone calls. Or…
How AI makes tech hiring easier
Recruiting is a hard job by any standard. Now, as droves of employees are walking away from their desks during what’s has been dubbed the “Great Resignation,” it’s even more difficult. Applying…
6 reasons to explore Portland gaming
Portland, Oregon, is famous for many things, like its thriving music scene, cult-favorite doughnut shops, and the notoriously drizzly weather. Oh, and The Smallest Park in the World. But one…
How to prevent company data breaches and insider threats
There’s a lot to keep track of when it comes to cybersecurity. Even small businesses need to take steps to protect themselves from data breaches, network outages, phishing, and ransomware. But…
How WiFi works: Hardware, frequencies, and wireless standards
The term “WiFi” has become interchangeable with “the internet.” Thanks to incredible advancements in technology (like WiFi 6), it’s hard to remember when we had to use a physical cable to connect…
How to secure your WiFi (and why you should)
It may feel inconvenient to have to get a password every time you want to use the WiFi at your friend’s house or at a coffee shop. But WiFi passwords are magical things. They help keep out the…